SEO for Law Firms: How to Improve Your Ranking and Visibility
What is SEO?
Search engine optimisation (SEO) is improving the visibility and positioning of your website or particular web-page in organic (non-paid) search results. The higher your website ranks in results (SERPs), the more online visibility you get. As a result, you get more website visitors, leads, and sales.
Why is SEO Important for Law Firms?
The reason why SEO for law firms is so important is that it can help law firms gain the visibility they need to win more business. People who are searching the web when they are in need of a law firm will often click on the first few results that show up on the search engine results pages (SERPs). Thus, by investing in SEO, your law firm can attain a top SERP ranking and become more visible to prospects seeking legal assistance.
How to Improve Your SEO for Law Firms
There are several ways for a law firm to improve their SEO, such as:
Optimize your website for relevant keywords.
If people search online for divorce lawyers, say, they’ll use certain keywords: maybe ‘divorce lawyer Houston.’ Make sure your website is optimised for the keywords that your target audience is using.
Build high-quality backlinks.
Backlinks are links from other websites to your website. If other websites are linking to you, search engines assume they are doing so because your website is good and valuable in some way. This link is like an endorsement for your content, and the more quality backlinks you have, the more likely your website is to show up on the first page of SERPs.
Search engines reward high-quality, valuable material rich in information. That’s why it’s important to ensure your site is packed with content such as blog posts, articles and other forms of informative content likely to be of interest to your audience.
Additional SEO Tips for Law Firms
Here are a few additional SEO tips for law firms:
Claim and optimize your Google My Business profile.
Google My Business is a free tool for local businesses to manage their online presence on Google Search and Maps. If you haven’t already, make sure your Google My Business profile is complete and accurate.
Get involved in the legal community.
One way of doing this is getting involved in the legal community and building a reputation that will bring new clients to you. For example, you can write of blog posts for legal publications, attend industry gatherings and speak at conferences.
SEO for Law Firms: Conclusion
As a crucial part of a law firm’s marketing strategy, SEO helps improve a law firm’s ranking in SERPs and attract more potential clients if a given law firm invests in SEO.