National SEO refers to search engine optimization strategies focused on promoting your website and content to a broad, national audience. Unlike local SEO, which emphasizes visibility in specific, local searches, national SEO aims at reaching potential customers across the country or even globally. This strategy is typically used by businesses that have a national reach or operate in an online marketplace.
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Keyword Research: Identifying the right keywords is essential for any successful SEO strategy, and it’s especially crucial for national SEO. You need to understand what terms and phrases your potential customers are using when they search for products or services like yours. Tools like Google’s Keyword Planner and SEMrush can be useful in this endeavor.
On-Page SEO: This involves optimizing individual pages of your website to rank higher and attract relevant traffic. It includes using proper title tags, meta descriptions, and keywords in your content. It also means ensuring your website’s structure is clean and easy to navigate.
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