Frequently Asked Questions

On-page SEO refers to optimizing individual webpages of a site to rank higher in search results, like keyword optimization, meta descriptions, content quality, and site speed. Off-page SEO, on the other hand, involves actions taken outside of your website that impact your rankings within SERPs. This includes backlinks from other sites, social media marketing, and online reputation management.

SEO is a long-term strategy, and it usually takes a few months to start seeing results. This is because search engines need time to recognize changes and improvements made to a website. However, the results of a well-executed SEO strategy are long-lasting and can have a significant impact on a business.

A keyword in SEO is a word or phrase that people use to search for something online. When a website is optimized for relevant and targeted keywords, it has a better chance of appearing in the search results when people search for those terms.

Local SEO is a strategy that focuses on optimizing a business's online presence to attract more customers from relevant local searches. This is especially important for businesses with a physical location or those that serve a specific geographic area.

SEO stands for Search Engine Optimization. It is a digital marketing strategy focused on improving a website's visibility in search engine results pages (SERPs). SEO is essential because higher visibility in the search results can increase website traffic, which can lead to more conversions and revenue.

Google uses a complex algorithm to rank websites in search results. This algorithm takes into account hundreds of factors, including keyword usage, site speed, mobile-friendliness, backlinks, and many others. The exact workings of Google's algorithm are a closely guarded secret and are continually updated.

Backlinks are links from other websites that point to your website. They are important for SEO because they can demonstrate to search engines that your content is valuable and trustworthy. Websites with more high-quality backlinks tend to rank higher in search results.

While social media doesn't directly impact SEO, it can indirectly influence it. Sharing content on social media can increase its visibility and generate more clicks, potentially leading to more backlinks. Additionally, a strong social media presence can increase brand recognition, which can boost search traffic.