SEO for Texas: How to Rank Higher in Search Results

Texas is such a big state, so many competition between companies fighting for online dominance. It’s axiomatic that if your company wants to pop up at the top in searches, you are going to spend some coin on SEO.

SEO refers to the marketer’s process of optimising their website and content to achieve higher rankings within search engine results pages (SERPs). And the higher a particular piece of content appears in SERPs, the more likely it is to be seen by the customers you’re hoping will click through, which translates into more traffic, leads and sales.

Here are a few tips for SEO in Texas:

Focus on local keywords. If you’re trying to reach people who live in Texas, then potential customers might use specific local keywords to find what they need: “Houston restaurants” or “Dallas plumbers”. Make sure your website and content is optimised for those local keywords.

Build local backlinks. Backlinks are inbound links on other sites to your site, and they convey to the search engines that your site is authoritative and trustworthy. Try to get backlinks from other Texas-focused sites, especially high domain authority ones.

Create good content another one of the ways to improve your rankings is to constantly add good content to your website. Search engines love good content. If you own and manage a website, try and fill it up with articles and blog posts that have the potential to be very informative to your readership base.

Submit your business in local directories. There are many of local directories where you can submit your business for free. Doing so will help you to get more views from prospective customers and rank higher in search results.

Houston: Galveston, TX – Pearland, TX – Sugar Land, TX – The Woodlands, TX

Dallas: Fort Worth, TX – Plano, TX – Frisco, TX – Garland, TX

Austin: Round Rock, TX – San Marcos, TX – Georgetown, TX – Cedar Park, TX

San Antonio: New Braunfels, TX – Schertz, TX – Universal City, TX – Boerne, TX